ABOUT US

Get to know the founders, their stories, and how it all began.

Mar Granell

Ona Benito

Salma Sanchez

Mar Granell: Strategic, organized, and ambitious, Mar is responsible for managing the team, leading and directing the company’s digital strategy.

She stands out for her ability to plan and coordinate projects. She has a vision that allows her to identify opportunities, define clear objectives, and turn ideas into action plans.

She decided to found this company because, from a very young age, she would make her mother buy her a thousand notebooks or planners to create her own diary or journal. Now that she has grown up, she still has the same need to create, but she couldn’t find anything that was perfect for her. That’s how Let It Happen was born, a brand of planners and notebooks with a wide variety where everyone can find their perfect product to start creating.

Ona Benito: Original, empathetic, and creative. She is responsible for managing the company’s social media and staying in touch with customers to understand their needs and promote the product.

Ona decided to take part in founding this company because, since she was little, she has been passionate about writing, keeping personal diaries as well as writing books and creating notebooks dedicated to topics she found interesting. On the other hand, Ona believes that the worst thing that can happen to a person is to forget, and writing memories, experiences, or even things to do in notebooks is a very beautiful and personal way to remember.

Ona wants to give everyone the opportunity to record magical moments so they can relive them through Let It Happen.

Salma Sanchez: Creative, analytical, and solution-oriented, Salma is the Web Developer behind Let It Happen. She is the one who brings order when digital chaos threatens. If something doesn’t work, she fixes it.

She stands out for her patience, calm problem-solving mindset, and technical precision. Her structured and logical thinking allows the team’s creative ideas to become functional, beautiful, and seamless digital experiences.

Salma contributes stability, clarity, and a grounded technical perspective that transforms concepts into reality. Her attention to detail ensures that every element of the website works smoothly, creating an intuitive and inspiring space for our community.

Core business

The world moves faster every day, and we grow along with it.
Exams, work, projects, friends.

We find ourselves at that in-between stage, wanting to grow up while also wanting to live life intensely. Between responsibility and enjoyment.

It’s chaos. A constant flow of starting, stopping, and starting again.

Order within the chaos.
Calm in the middle of the storm.

That’s Let It Happen, a space of peace in your everyday life.

We don’t just help you stay organized.
We help you bring out the best in yourself, so you can shine and live with intention, investing your time in what truly matters.

MISSION

Let It Happen was born from the desire to materialize the things that today exist mostly in digital form, to restore the value of creativity and thinking in a physical format. We do this by offering paper tools that inspire people to pause, stop overthinking, simply create, and reconnect with themselves.

In an increasingly digital world, we stand for the importance of returning to what is tangible: writing, sketching, and shaping ideas with our hands.

VISION

We aim to become the go-to brand for those who love to write, express themselves, and preserve their moments in a physical way — through products that give value to the process of thinking and creating.

Let It Happen strives to be a brand people choose not only for our products, but for what we represent: a more intentional way of living, a deeper connection with oneself, and the courage to pause in a world that never stops moving.

OUR VALUES

Sustainability

Let It Happen is deeply committed to sustainability and environmental responsibility. We carefully select recycled materials and continuously optimize our processes to reduce waste.

Responsibility

Responsibility is a value we promote through our products by encouraging conscious organization. We offer tools that inspire structure, consistency, and personal growth.

It is also a value that defines us as a company: always honoring our promises and ensuring that every product and every interaction with our customers is both thoughtful and professional.

Quality

Quality is fundamental at Let It Happen. It goes beyond the final product, it is present throughout the entire process: from the selection of materials and production, to customer service and the overall consumer experience.

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